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		<h1>How Xera Works in 5 Steps</h1>

		<dl>
			<dt>Sign Up</dt>
			<dd>Provide us access to your existing Shoutcast, Flash, RTSP, or Windows Media broadcast.</dd>

			<dt>Publish</dt>
			<dd>Embed your assigned URL in your HTML, Flash, or mobile player application.</dd>

			<dt>Sit Back</dt>
			<dd>When a listener connects, we dynamically deliver the appropriate stream to his browser or application.</dd>

			<dt>Discover</dt>
			<dd>Track your listeners in real time, examine their demographics, and generate usage reports.</dd>

			<dt>Profit</dt>
			<dd>Upload and manage advertisement spots, which can be dynamically tailored to each unique listener.</dd>
		</dl>
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			<h1>How Xera Radio Works</h1>

			<h2>No additional server software</h2>

			<p>We tap into your station's existing online radio
			stream, no matter your streaming platform. Whether
			you're currently using Windows Media Server, Flash
			Media Server, Quicktime Streaming Server, Shoutcast,
			Icecast, or something else, you won't need to
			purchase new hardware or software licenses.</p>

			<br/>
	
			<h2>No client requirements</h2>
	
			<p>More importantly, your listeners no longer need
			to worry about plug-ins or apps. Xera Radio shields
			you from the byzantine world of multimedia formats
			on both ends, so you can focus on station
			programming and branding. That means you're free to
			use just about any HTML5, Flash, and mobile app
			client. In fact, you're free to use none at all
			because Xera Radio can stream directly to any modern
			device, including Windows, OS X, and Linux
			computers, and iPhone, iPad, Android, Blackberry,
			Kindle Fire, and other mobile devices.</p>

			<br/>

			<h2>One stream, multiple formats</h2>

			<p>When a listener tunes in Xera Radio transcodes
			your broadcast into the appropriate format for their
			device and software. For example, Firefox can only
			natively play Vorbis streams, while Chrome requires
			AAC or MP3. The emerging WebRTC standard requires
			still another new format. Not only can we reach the
			widest possible audience today, but tomorrow, too.
			Once you sign up, your broadcast becomes future
			proof.</p>

			<br/>

			<h2>Hassle free conversion</h2>

			<p>Upon sign up Xera Radio assigns you a simple URL.
			You're free to modify your existing web and mobile
			applications at your own pace. In almost all cases
			this is merely a matter of swapping out the URL.</p>
			
			<br/>

			<h2>More ways to monetize</h2>

			<p>Xera offers pre- and mid-roll advertising options
			that can be personalized to your users. You can
			input your own ads or use our ad service to begin
			generating revenue immediately. The appearance and
			frequency of ads is controlled by you and can be
			tailored to maximum CPM value. </p>

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